The approach to DEI is shifting in U.S. companies. But how exactly?
A recent webinar by the Pride Business Forum and the European Pride Business Network explored how companies are changing their support for LGBTQ+ communities. What can we expect in the upcoming days?

The discussion, featuring prominent speakers like Věra Jourová, Fabrice Houdart, Charlie Rounds, and moderator Czeslaw Walek, focused on the impact of U.S. political changes and their global implications, especially for Europe.
The silent approach
Charlie Rounds explained that while U.S. companies might publicly scale back diversity, equity, and inclusion (DEI) initiatives due to political pressures, most will quietly maintain these efforts. “They won’t stop. They’ll just say they are stopping,” Rounds noted, adding that diverse talent remains essential for business success.
Fabrice Houdart added that genuine DEI efforts go beyond goodwill — they represent fairness and the creation of inclusive workplaces. Companies stepping away from DEI often didn’t fully embrace it in the first place. “The ones that understand diversity know it’s critical for talent,” he said.
What does Europe have to say?
“I really don’t like hysteria and panic,” said Věra Jourová. “I think this festival of imposed masculinity will not last forever.” She pointed out that the European Union actively works to fight discrimination, hate speech, and stereotypes through policies and campaigns. And these efforts will continue under the leadership of Ursula von der Leyen’s Commission.
The EU has made some progress, like banning micro-targeted ads that use sensitive data such as religion, sexual orientation, or political views.
However, Jourová pointed out that challenges remain, such as the lack of consistent hate speech laws to protect LGBTQ+ people in all member states. She stressed the need for new laws to address these issues and provide stronger protections.
The need for economic independence
According to Houdart, inclusion in the economy helps drive broader societal acceptance. “LGBTQ+ people often struggle to access leadership positions and funding. Building their own businesses and economies is crucial,” he said. “Human rights violations often result in economic marginalization, and for many LGBTQ+ individuals, one of the fundamental desires was simply to no longer be criminalized.”
Houdart noted that this should change. “For LGBTQ+ individuals, it’s crucial to strive for greater financial freedom. This way, they won’t be dependent on companies that, at times, are uncertain about whether we deserve a place within their frameworks.” However, it is still difficult because LGBTQ+ individuals often lack access to capital, and there are significant gaps in support that have largely been overlooked.
Rounds agreed, encouraging active efforts to create inclusive opportunities. “Let’s empower our communities—economically, mentally, and spiritually,” he added.
The panel also addressed the impact of social media in spreading hate speech. Jourová stressed the risks of unchecked online platforms. “We need to fill the information space with high-quality content to challenge stereotypes and misinformation,” she urged. Both she and Rounds emphasized education as a key tool to combat prejudice and promote understanding.